After the devastating 2023 earthquake in Al-Haouz, AMAL Association in Marrakesh launched the Beekeeping Project to support families from Ighil Commune in rebuilding their livelihoods.
Through sustainable beekeeping, intensive training, and long-term support, the project transforms resilience into opportunity, helping local families create a new source of income while preserving the traditions of the High Atlas.
Born from this journey, TIZI Honey takes its name from the Amazigh word for “mountain pass” — a symbol of connection, perseverance, and the path taken by survivors as they rebuilt their lives. Each jar carries the story of the mountains, the bees, and the people behind it.
